# SEO and AI Search FAQ

Straight answers to the questions we hear most about SEO, pricing and AI search.

## SEO basics

### What does SEO stand for?

SEO stands for search engine optimization: improving a website so search engines can find, understand and rank it for the searches that matter to your business. Search engines use algorithms to judge how relevant and trustworthy each page is for a query, and SEO works on the factors those algorithms evaluate.

### Which SEO factors matter most?

There is no single tactic or silver bullet. Visibility comes from a combination of technical access (search engines can crawl and index your pages), relevant and useful content, and authority from credible links and mentions. The balance depends on your site and your market.

### Should I invest in SEO or PPC?

Both work when done well, and they support each other. Paid search delivers traffic immediately and is a fast way to test which keywords convert. SEO takes longer but builds traffic you do not pay for per click. Many businesses use paid data to decide where to focus their SEO.

### How long does SEO take to work?

Technical fixes can show an effect within weeks of being recrawled. Content and authority work usually builds over several months. Timing depends on competition, the state of the site and how quickly changes are made.

## Strategy and research

### Where should an SEO strategy start?

With an SEO audit. It shows the gaps and opportunities on your site and benchmarks you against the competitors that rank for your topics. The strategy then covers three areas: technical architecture, content, and natural link building.

### How do you do keyword research?

We start with the keywords competitors rank for, then assess difficulty and the effort needed to compete, estimate traffic potential, group keywords into topics, sort them by intent from early research to ready to buy, and prioritize by relevance, volume and difficulty. Intent matters more than volume: a smaller term with clear buying intent is often worth more than a popular one.

### How much do SEO services cost?

It depends on site size, competition, technical complexity and whether you need advice or implementation. Work is usually priced as a project, a monthly engagement or hourly advisory. See the SEO pricing page for details.

## AI search

### What is the difference between SEO, GEO and AEO?

SEO improves visibility in search results. Generative engine optimization (GEO) focuses on being cited and recommended in AI-generated answers. Answer engine optimization (AEO) focuses on being the direct answer to a question. They share the same foundations: crawlable pages, clear entities, useful content and credible mentions.

### Do I still need SEO if people use AI search?

Yes. Many AI answers draw on search indexes and on the same pages that rank well, so strong SEO is the foundation for AI visibility. Google AI Overviews, for example, are built on Google Search.

### Can you get my business recommended by ChatGPT or Perplexity?

No one can guarantee it. We can strengthen the signals AI platforms draw on, such as clear entity information, answer-ready content and mentions on trusted sources, and measure how often your brand is cited or recommended over time.

## Have a question that is not here?

Send it over. If it is about your own site, we will tell you what we would look at first.

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Source: https://dayvandi.ai/faq