SEO Pricing
SEO pricing depends on what your site needs, not a one-size package. Here is how engagements are structured, what drives the cost, and how to compare quotes.
How engagements are structured
| Engagement | What it covers | How it is priced | Best for |
|---|---|---|---|
| Project | A fixed-scope piece of work, such as an SEO audit, competitor analysis or migration plan | Once, for the agreed scope | A defined question or deliverable |
| Monthly engagement | Ongoing strategy, implementation support, content and reporting | Monthly, based on agreed scope | Steady growth over several months |
| Advisory | Senior input on specific decisions for in-house teams | Hourly or retained | Teams that do the work themselves |
What affects the cost
- Site size. A 50-page service site and a 50,000-page store need very different levels of work. Sites over 1,000 pages always get a custom scope.
- Competition. Crowded markets need more content and authority work to move.
- Technical complexity. Platforms, migrations and JavaScript rendering add analysis time.
- Implementation. Advice only, or hands-on work on technical fixes, content and structured data.
Typically included in ongoing work
- GA4 and Google Search Console setup and validation
- Keyword and topic research
- Technical SEO fixes and site speed analysis
- Landing page and content optimization
- Structured data audit and implementation
- Link and authority analysis
- AI search visibility tracking
- Monthly reporting
Warning signs when comparing quotes
Be cautious of providers selling a "secret" method, guaranteed first-page rankings or guaranteed AI citations, or prices far below the market. SEO is a well-researched field, and the techniques that work are known to every competent practitioner. What differs is judgment and execution.
SEO pricing questions
How much do SEO services cost?
It depends on the size of your site, how competitive your market is, how much technical and content work is needed, and whether you need advice only or hands-on implementation. Most work is priced as a one-time project, a monthly engagement or hourly advisory. We confirm scope and price in writing before any work starts.
Are SEO services worth it?
For most businesses that rely on being found online, yes, when the work is done properly. SEO is a long-term investment: effects usually build over months rather than weeks. If your team already has strong SEO expertise, focused advisory support may be all you need.
Why do SEO prices vary so much?
Providers charge for very different things, from automated reports to senior hands-on work. Neither the highest nor the lowest quote is a reliable signal of quality. Compare what is actually included and who will do the work.
Get a quote for your site
Tell us about your site and goals. We will recommend an engagement model and send a written scope and price before anything starts.